Areas of Potential Improvement that Would Enable More Trust Drivers to be Realized

Introduction In the contemporary society majority of consumers usually turn to internet for various shopping needs. Such process is referred to as online shopping. This concept contributes towards opening of e-business opportunities within international market, enabling consumers to access and purchase wide range of goods and services from any location.Advertising We will write a custom report sample on Areas of Potential Improvement that Would Enable More Trust Drivers to be Realized specifically for you for only $16.05 $11/page Learn More The process is made possible since search engines and delivery services are efficiently available (Keegan and Green, 2002). However, such decisions are most of the time influenced by level of trust consumers have on particular online brands. Analysis of Online Trust Brand Several barriers are associated with online shopping some of which include security of search engines, privacy as well as level of trust. Online tre nd has brought complete changes within businesses based on various distribution channels utilized. According to Keegan and Green (2002), international marketing involves processes where companies define goals and objectives based on extensive investments on resources within various market segments. In such cases, companies focus on effective marketing strategies capable of utilizing current technological wave brought by internet. The process is of great benefit to consumers based on costs, since they no longer need to scramble for parking spaces at shopping malls (Ha, 2004). Research has been done on online brand trust based on consumer interests within textile products market. Online transactions can only be complete in the event that there is existing trust between customers and company’s brand. This makes online brand trust to be very important concept since it assists in creation of favourable attitude towards suppliers (Goodwin, 1996). At the same time, it helps in prolo nging exchange relationships and increases competitiveness hence making trustworthy brands gain competitive advantage. The process is much related to online trust which presents important business models in business-to-business transactions. Moreover, many challenges are encountered in the process of establishing and maintaining online trust.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This makes majority of companies to be cautious when dealing with online clients. In a similar case online consumers feel reluctant to trade online since they do not trust most web providers with their personal information. This presents online brands with responsibility of establishing some level of trust with customers for the purposes of transacting businesses (Xiling, 2005). Factors influencing online Brand Trust Factors influencing online brand trust are shown in the above diagram. Brand trust is u sed to refer to the kind of trust consumer attaches to specific brands. This assists in establishment of long-term relationship based on benefits and qualities obtained through delivery processes. Additionally, brand trust enables easier development of consumer’s commitment towards such online products as variety of shoes and clothing offered by Zappos Company. In the same line, Zappos.com brand extensions provide consumers with variety of options making it possible for customers to share information concerning their preferences, tastes and behaviours (Ha, 2004). One of the most important aspects of brand trust is based on its reliability. This is because brand trust involves technical capabilities vital for satisfaction of consumer desires. Moreover, there are certain attributes which usually attract consumer interests hence granting confidence to consumers amidst uncertainties with range of products. Additionally, presence of value should be felt by consumers on the range o f products offered based on development process, line of sales used and even in nature of advertisement. Despite many advantages, online brand trust operates in relation to some crucial purchase related factors which determines ultimate outcome. These include; status of security, privacy on personal details, and nature of information conveyed as well as past experiences. Word-of-mouth is one of the most known purchase-related factors used in building consumer trust.Advertising We will write a custom report sample on Areas of Potential Improvement that Would Enable More Trust Drivers to be Realized specifically for you for only $16.05 $11/page Learn More At the same time, factors affecting online brand trust can be categorized as web-site and consumer factors which apparently are related to various components of trust such as credibility of website and quality based on emotional comfort (Ha, 2004). Drivers of online brand trust Free Shipping and Free ret urns offer Zappos.com grants customers free shipping on all domestic orders transacted through their website. This gives consumer’s confidence with the company since they are not charged extra fee irrespective of order sizes. All purchased products are delivered within recommendable time-line, 4 to 5 business days. At the same time customers are allowed to return goods to warehouse in case of dissatisfaction. Fig 2: Nature of delivery services Reliability based on PayPal, visa cards and master card PayPal provides one of the most reliable e-money services since it offers extra protection for users. Allowing use of PayPal by Zappos.com offers some level of security to customers especially on goods purchased. Refunds are processed for the goods and the original cost of postage. Use of Visa and MasterCard provides customers with opportunity to raise a ‘chargeback’ in-case purchases are interfered with. Fig 3: Payment reliabilityAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Customer services on Live chat Allowing consumers to contact Zappos.com customer care services via live chat encourages general expectancy on products. Such free interaction helps in reinforcing belief on brand qualities which makes the company appear competent and responsible for every provision within the website. Dispositional attributes determines consumers’ intentions and behaviour towards product quality making it mandatory for Zappos to identify various attributions forming brand trust. The idea of trust assists in bridging the gap between determinants and consumer reactions towards product attributes (Ha, 2004). Low level of online purchases can be attributed to lack of trust between consumers and companies. Dayal et al (1999), focuses on the security issues, merchant legitimacy as well as fulfilment on some of the most important factors influencing online trust. At the same time Shankar et al. (2002) made differentiations by applying unique characteristics on online brand trust which incorporates distinctive constructs such as page design characteristics and consumer characteristics. Additionally, there is inclusion of crucial characteristics such as application of appropriate online medium, level of consumer confidence towards the firm, various brand qualities based on firm’s size, performance within the market as well as communication mix. Fig 4: Customer Care promotions Consumer’s perceived risk The nature of consumer’s perceived risk may affect brand trust since it originates from economic and performance risks. Customers are capable of anticipating the kind of monetary loss they would incur in the process of transacting purchases online. At times they risk in terms of performances whereby the kind of products shown in the Zappos website do not meet their expectations as shown in the website pictures. Such perceived risk affects negatively the level of trust on particular brands (Salo and Karjaluoto, 2007). Website Qua lity Online brand trust of Zappos Company has got highly visible nature of advertising which plays major role in the development of company’s brand image. The kind of messages used, including consumer comments conveys strong messages towards clothes, shoes and handbags based on functional abilities while at the same time brands accompanied by aesthetic meaningful values portrays some level of relevance to online purchasers (Hofmeyr, 2001). Evidently, there are pop-up adverts within the website accompanying products. This helps in reinforcing brand image since communication through company websites influences strong brand memories which ultimately can be linked to consumers’ past experiences with specified products (Hofmeyr, 2001). Fig 5: Web design showing products Such memories passes through the mind in line with real structuring which enables real interactions between consumers and products based on expectation levels. Online brand trust is basically action oriente d with more appealing decorations of which at times can deceive online buyers. Level of brand trust determines how fast brand images fade from minds of consumers since it is dependent on competitive nature and functions of other related products. Most consumers are normally inclined towards nature of information accompanying products inclusive of price tags (Hofmeyr, 2001). The nature of display incorporates all the four P’s of marketing which includes identification of various prices and discounts attached suitable buyers and target markets (Ha, 2004). The level of online brand trust reveals the level of achievement attained by the current branding technique used by the company. Conclusion Well-designed company websites usually provides potential capabilities in conveying timely information to online purchasers. This provides intended satisfaction levels hence reinforcing brand online trust. Quality information helps in increasing consumer knowledge and awareness concerning online products making it easier for them to make concrete decisions concerning brands. At the same time online brand trust is based on product reputation whereby consumer’s level of trust is based upon level of brand reputation within the market. However, understanding consumer perceptions based on online brand trust proves a little difficult task capable of creating challenging situations to retailers hence the need for effective e-marketing strategies. Recommendations Strategies implemented on the website seem important since the target market is defined based on the shoe and clothes sizes. This should basically be based upon identification of relevant market segments based on age, preferences and social classes. Planning done concerning various marketing strategies should basically be aimed at improving level of organizational performance which would ultimately yield higher returns. Process of organizing brands used in e-business involves great allocation of resources for the purposes of attracting grater traffic based on satisfied needs. In the case of Zappos brands, the nature of plan used on the site assists only in the identification and fulfilment of various consumer desires. Moreover, the process of posting customer comments alongside brands creates strong desire within other buyers willing to try same products. Such comments create referral opportunities since they are always convincing based on the rating, which at times reflects true level of consumer satisfaction based on quality and expectations. Additionally, Zappos.co should create a bar on the top to ensure that customer’s country base appear first during search process. Appendix Appendix I References Online Brand Trust Drivers Ha (2004) Purchase-related factors; brand image quality, good online experience, nature of security, word-of-mouth and quality of information used Salo and Karjaluoto (2007) Nature of consumers, nature of product quality, perception on risks involv ed and past experiences, and nature of different market segments Dayal et al. (1999) Security standards, legitimacy of players within the market and fulfilment Shankar et al. (2002) Web site factors: ease in navigation, trust seals, presentation of brand Consumer factors: self-confidence, website shopping experience and entertainment level Appendix II: Examples of products offered by Zappos.com Born Glendel Keen voyaguer UGC Classic tall $ 195 Reference List Dayal, S, Landesberg, H Zeisser, M 1999, How to Build Trust Online, Marketing Management, Fall, London Goodwin, R 1996, Economic Meanings of Trust and Responsibility, The University of Michigan Press: Ann Arbor, MI, Ha, H 2004, â€Å"Factors influencing consumer perceptions of brand trust online,† Journal of Product Brand Management, vol. 13, no. 5, pp. 329-342 Hofmeyr, J 1990, The Conversion Model – A new foundation for Strategic Planning  in Marketing, EMAC/ESOMAR conference, Athens. Keegan, M Gre en, K 2002, Global marketing management, NY: Prentice hall Salo, J Karjaluoto, H 2007, â€Å"A conceptual model of trust in the online environment,† Online Information Review, Vol. 3, no. 5, pp. 604-609 Shankar, F, Sultan, G, Urban, L Bart, I 2002, The Role of Trust in online Customer  Support, Working Paper, Sloan School of Management, MIT, Cambridge, Xiling, Z Xiangchun, L 2005, Effective user interface design for consumer trust: Two case studies, Unpublished, M.S. thesis, Lulea University of Technology, Lulea. This report on Areas of Potential Improvement that Would Enable More Trust Drivers to be Realized was written and submitted by user Deon N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on An Ideal Criminal Law Process.

Introduction Criminal law is the prosecution of a person for an act that is classified as a crime, an unacceptable act in the limit of conduct in society. In an ideal criminal law process prosecution for crimes would be swift and just. Certain crimes demand certain punishments and the punishments must fit the crime. In an ideal society, of course there would be no crime. In order for this to happen things would have to change in society. Morality for one, Morality is defined as the principals of right and wrong. Humans as moral creatures deserve praise for good deeds and punishment for bad ones In societies past, punishments were swifter. For example, on September 28, 1953, a young boy was abducted from his school in Kansas City, Missouri. A ransom was demanded and the FBI became involved. The suspects subsequently murdered the young boy on the day of his abduction before the first ransom request was made. This was unbeknownst to the parents and a ransom of $600,000 was paid. On October 6, 1953 the FBI caught the suspects. They appeared before a judge on October 30, 1953, and plead guilty. The jury after hearing the evidence recommended the death penalty after only one hour and eight minutes of deliberation. They were executed on December 18, 1953. (FBI Library) Less than three months after the crime was committed, the punishment was handed out and followed through on. We can learn something from this; the crime was so horrid that the jury had no trouble finding the suspects guilty and to hand down the death penalty. Today that is not usually the case; lawyers try to stack the juries in their favor. To have that one juror to vote his or her way and no matter what the evidence says, that juror will usually vote the opposite of everyone else. A lot of times this is because they feel sorry for the accused. But if the shoe was on the other foot and it was a crime against them they might not feel the same way. To sh... Free Essays on An Ideal Criminal Law Process. Free Essays on An Ideal Criminal Law Process. Introduction Criminal law is the prosecution of a person for an act that is classified as a crime, an unacceptable act in the limit of conduct in society. In an ideal criminal law process prosecution for crimes would be swift and just. Certain crimes demand certain punishments and the punishments must fit the crime. In an ideal society, of course there would be no crime. In order for this to happen things would have to change in society. Morality for one, Morality is defined as the principals of right and wrong. Humans as moral creatures deserve praise for good deeds and punishment for bad ones In societies past, punishments were swifter. For example, on September 28, 1953, a young boy was abducted from his school in Kansas City, Missouri. A ransom was demanded and the FBI became involved. The suspects subsequently murdered the young boy on the day of his abduction before the first ransom request was made. This was unbeknownst to the parents and a ransom of $600,000 was paid. On October 6, 1953 the FBI caught the suspects. They appeared before a judge on October 30, 1953, and plead guilty. The jury after hearing the evidence recommended the death penalty after only one hour and eight minutes of deliberation. They were executed on December 18, 1953. (FBI Library) Less than three months after the crime was committed, the punishment was handed out and followed through on. We can learn something from this; the crime was so horrid that the jury had no trouble finding the suspects guilty and to hand down the death penalty. Today that is not usually the case; lawyers try to stack the juries in their favor. To have that one juror to vote his or her way and no matter what the evidence says, that juror will usually vote the opposite of everyone else. A lot of times this is because they feel sorry for the accused. But if the shoe was on the other foot and it was a crime against them they might not feel the same way. To sh...

Analysis of Japanese Horror Genre Essays

Analysis of Japanese Horror Genre Essays Analysis of Japanese Horror Genre Essay Analysis of Japanese Horror Genre Essay Conventions and Achievements of the Japanese Horror Genre Analysis Japanese society is rarely valued as a compassionate society, willing to alleviate suffering of others as oppose to other societies and cultures. The high suicide rate in this country justifies this. The lack of empathy can be portrayed in the media in the form of movies. Japanese horror has become increasingly popular throughout the years and has gained many loyal fans. Many people prefer Japanese horror to Hollywood horror as Japanese horror tends to have a tenser atmosphere. They are different to the typical horror movie and have an edge to them. This is not necessarily because there is more blood or gore; purely because they have a realistic value as well as the chill factor. People often watch horror movies because they are in need of a good thrill; its a safe, entertaining way to get the blood pumping. Over the last centaury horror movies have progressed rapidly. In the 1930s, Frankenstein became notably popular. Its distinct storyline had movie fans captivated in the latest movie phenomenon. Frankenstein is about the consequence of man playing God with nature. Its born of the scientific discoveries of the time such as electricity. Many people felt they were blasphemies and would lead to abominations like Frankensteins monster; people were powerfully influenced by movies. Decades passed and it seemed as though inhuman creatures such as Frankensteins monster and Dracula were not enough to captivate audiences for much longer. Nor were the aliens and creatures from unknown planets which were undoubtedly popular in the 1950s. Even the tender, prime youths trapped in Scream and I Know What You Did Last Summer were becoming more and more predictable and prosaic. A new breed of horror movies soon became sought after; Japanese horror. Japanese horror catered the needs of movie addicts with a whole new dimension of bloodcurdling, eerie, and spine-chilling happenings. Their storylines unique, as oppose to the typical American horror movie. With authentic characters and chilling spirits the Japanese directors achieved something American movie makers couldnt achieve; a heartfelt, sincere display, whilst sustaining the terror and tension. In a world which is indeed our world, the one we know, a world without devils, sylphides, or vampires, there occurs an event, which cannot be explained by the laws of this same, familiar world. These are the words of Tzvetan Todorov. He said that in our minds we believe that there is no such thing as supernatural beings such as vampires and sylphides but there is always a chance that they may be present, always that small chance that they might in fact be existant. Todorov is asserting that we do question our intuition and sometimes we do let our imaginations run loose. Reputable examples of the Japanese horror: Ju-On and Dark Water In Ju-On a curse is present as conscious if immaterial being. The curse conceived of a grudge, is brought to life by a man who brutally murders his wife in her attic. Consequently, the house remains occupied with a phantasm, Kayako, which will not tolerate anyone entering the house. She seeks her vengeance by eradicating anyone entering the house in the same way her husband did to her; dragging them into her attic and murdering them. Kayakos son, Toshio, whose death was elusive, appears as a motif. He is the most obtrusive hint that danger is close by. He appears on his own which symbolises family breakdown and reveals a sense of discomfort and concern. Dark Water Movie Overview In Dark Water a mother, Yoshimi, is under a great deal of stress; she is fighting to keep custody of her daughter, Ikuko, battling a divorce case and is trying to get her life back on track by getting a new job and moving into a new apartment. After moving into the new apartment, subtle hints reveal that in fact the place is homing something supernatural. The movies share similar conventions. In Dark Water and Ju-On the faces of the supernatural beings are hidden. By doing this, the audience do not connect with the character and the character is portrayed as mysterious and dark. The audience are less likely to feel empathy towards something they cannot see. It makes the audience feel that the character has something to hide, that in fact they are pure evil. Additionally, the usage of light is eminently effective in both of the movies. Ju-On Movie Overview In Ju-On the lighting is divine in the sense that it entrances the audience into believing the whole home is infected with a ghostly spirit. This is achieved by the dark spells and filtered blue lights. It makes it the perfect setting for a supernatural being to be lurking around. In Dark Water the lighting also worked equally as well. The dark, shadowy scenes always alerted the audience to be aware. The use of primary colours worked well too, the yellow coat and the recurring red bag. Primary colours work well because they are dominant and important; these signs were dominant and important. Both of the movies start with an establishing shot focusing on home. There is a sense of irony here as home is supposed to be somewhere people feel safe and secure but not in these movies. The home seems to create more problems. Dark Water starts with a mother and daughter rushing off home trying escape the pouring rain falling down on them. As they reach their apartment the rain seems to have followed them inside, water is leaking and they seem incapable of escaping from the water. The establishing shot is of a mother and daughter looking up to a building. The building is presented as a tall, towering construction leaning over the helpless victims entering it. Immediately, the building has an unpleasant stigma attached to it. This building is revealed to be a future home. The building seems to dismiss the true values of a home; its not a warm, inviting dwelling but a dark, eerie place. This scene is accompanied by non-harmonious, discordant and non-diagetic music. The murmur of deep sounds builds up tension in the atmosphere. The sound is unsettling and unnatural; it is subliminally pushing the connotation of supernaturalism. This effect was created to build up suspense and make the audience feel as though they know something out of the ordinary is going to happen. Mitsukos presence is displayed in many forms by the movie maker Hideo Nakata throughout the movie before her appearance. The signifiers of Mitsuko are effective because the audience are left in suspense waiting for the mystery to unravel and are constantly captivated by the reoccurring motifs. One of the most lucid motifs of Mitsukos existence is the yellow coat. Amongst the dark, eerie atmosphere this bright coat portrays change and importance. Also, the reoccurring red bag that keeps appearing every time Yoshimi tried to get rid of it shows that Mitsuko is persistent; she wont give up. Other signifiers which arent as apparent include footsteps, shadows and posters. The prime motif was the presence of water. Whenever the water is present the music accompanying the scene is discordant and non-diagetic implying that evil is present or close by. These sounds add to the tension creating an unearthly feel. M R James wrote, Two ingredients most valuable in the concocting of a ghost story are, to me, the atmosphere and the nicely managed crescendo. He believed that building up to the climax slowly and effectively then revealing the mystery is a very important quality in a horror movie. Dark Water follows this model as the build up is slow and unobtrusive at first with the motifs and when we do reach a climax it is apparent as the music changes and the whole atmosphere becomes tenser. The build up is most successful in Dark Water in the bathroom scene. Ikuko moves towards the sink and turns the tap. She sees hair in the sink. The reaction shot captures her reaction as she drops the glass and moves back quickly. The tap continues to run. Elsewhere, Yoshimi is near the water tank. It is indented, the result of which seems incapable of creation by any mere human. A high angle shot of Yoshimi shows she is being watched. Meanwhile, back in the bathroom Ikuko is watching the bath fill with dirty water, she tries to turn the tap but it seems to be stuck. The bath overflows with dirty water and bubbles appear. A high angle shot is in place when Ikuko is grabbed by the head and forcefully pushed under water. This shows that something was watching her. A low angle shot captures her struggling. Throughout this scene the music plays an effective role; as the build up to the crescendo occurs the music gets louder and faster showing that something extreme was taking place, placing great emphasis on the importance of this scene. Using the reaction shot the audience managed to sense Ikukos fear. By using the high angle shot the audience were aware of the eerie presence which loomed through the scenes. The audiences response to this would be that they would feel tension as the build up reached the crescendo and they would feel sorry for Ikuko witnessing such a situation. Also, they will feel shocked as they probably didnt think that Ikuko would get pulled into the water. Hideo Nakata placed great emphasis on the tension in this movie as he probably had the same beliefs as M. R James, that building up the tension then revealing the threat was an effective way to keep the audience drawn to the movie. Both Ju-On and Dark water end with the death of the central characters, this is not what audiences would usually expect. This is because in most movies its always the good character that defeats the bad character. Yoshimi dies in Dark Water because she realises she would have to sacrifice her own life in aid of Ikuko having a chance of survival; she knew Mitsuko would not give in. Throughout the movie it seems as though bad luck seems to follow Yoshimi; first her divorce, then her custody battle and settling into a strange apartment. Throughout the movie it seems as though she is being followed by an undying spirit, the high angle camera shots represent this. Yoshimis death is consistent with the language of the movie. One of the most heartfelt scenes was the final scene in which Ikuko desperately wanted her mother but her mother, Yoshimi, was with Mitsuko. The imagery of water surrounding Ikuko displayed one of the movies main motifs, badness being present. In this case was the fact that Ikukos mother was hugging this freak of a girl rather then her own daughter. Although the reasonings behind this were sincere, the audience felt a great deal of sympathy towards the little girl. Dark Water is showing the bad side of Japan which is often sheltered. It indicates the common problems which are often hidden. They are often hidden because Japanese society is strict and orderly. It is now becoming very modern and urban, a paradox as there are many old suspicious beliefs in place, although, Japan it self is quite modern, there is a clash. Honour and respect are key points in Japanese society. There is a worry that younger generations will dismiss these values and the older generations will look down upon this. Dark Water presents to us that although Japan seems to come across as an almost perfect society it experiences problems like any other society such as child abuse, neglection, divorce and adultery. In conclusion, I found this movie successful in sustaining the mystery and the build up was good too. This movie was a change to the typical movie in which the evil character is defeated and the good character lives on as a hero. This excited the viewer as they did not know what was coming next. Also, the lack of clarity is effective. Going back to the words of Tzvetan Todorov, there is an uncertainty and the audience do think twice on the happenings of this movie. Hideo Nakata achieved portraying the breakdown of Japanese culture effectivly in the form of child neglection and divorce. This would schock conventional veiwers. All in all, the movie captivates veiwers, keeps them glued to their seats and gives them a whole new insight on Japanese society with a unique twist.